The publishing process can’t be done in a vacuum. You have to begin your marketing efforts at the same time and both should start long before the launch date. One of the first steps is to establish budgets for the publishing and marketing processes. Yeah, that’s right; publishing and marketing a book will cost money. Your money.
Under the publishing budget, a cover and editing I feel are mandatory costs. Other costs depend upon your abilities. If you can design the interior of the book, then you won’t have budget money for it. Over time, the marketing budget will dwarf the publishing budget. Another difference is that the publishing expenditures will end once the book is published (unless you make changes). The marketing budget on the other hand will continue long after the publication date.
So when should all this activity start? I recommend you develop a budget four months prior to the launch date. Three months before the launch date, work on the cover should begin along with getting the book edited (you DID have the book critiqued by other writers before now, right?). On the marketing side, establish a web/blog site if you don’t have one, write a marketing pitch and write two synopses, a long one and short one. The long one can go to potential reviewers and bloggers, the short one goes on the blog and in emails.
Six weeks before launch, .establish the book’s price, develop a set of keywords or tags, design the interior of the book, format it and submit it whatever packager you’re using. Your marketing activities should include developing reading samples, contacting the media, arrange blog tours if you plan to use one and start getting early reviews. Another activity is to decide on launch activities such as book signings and parties. If you want to have one, start planning it now.
Once the book is launched, your publishing activities are over, but the marketing activities continue and will continue for a long time. Many of these marketing activities will cost money. If you think you’ll fund the marketing costs through book royalties, think again. The marketing comes first and requires up front funding. The book royalties come later.
The crucial concept that new authors don’t grasp is that once the book is published, the author owns a company and the author is the CEO of that company. The purpose of the company, like all companies, is to sell a product. In this case the product is the book. Besides being the CEO, the author is also the marketing manager and the sales manager. The book sales are the criteria that will be used to rate the performance of the marketing and sales managers.
These awkward facts dictate that the author must make business decisions, not ego-driven decisions. It also implies that a business plan will be a useful thing to develop.
Planning on self-publishing a book? Uploading files to a packager isn't the entire scope of work. That's actually the easiest task, but there are many more necessary tasks to be done.. This book explains the entire self-publishing process. It breaks up the publishing process into four timeframes starting four months before the availability date. This spreads the workload into easy-to-manage chunks.
The book describes the complete process necessary to self-published a book. Unlike those who maintain that self-publishing a book consists of simply uploading the cover and manuscript files, this book details all of the necessary preliminary tasks that have to be finished before uploading the files.
It’s a complete roadmap to get a book self-published. It’s organized by timeframes to break up the workload into manageable chunks.
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Genre - Non-fiction: how-to
Rating – G
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